NEWSBy Ray Ampoloquio September 15, 2022Disney CEO thinks that the price of Disney Plus should be higher
If you ask Disney CEO Bob Chapek, the content library of Disney+ is already worth more than what customers pay for it.
Chapek sees the content offered by Disney+ as far superior when you consider its current and incoming price point.
Chapek is even confident enough to say that making Disney+ more expensive won't have any impact on its success.
Specifically, Chapek described Disney+ as "underpriced", which isn't exactly wrong.
At $7.99 a month without ads, Disney+'s current price is the cheapest compared to the big hitters in the streaming space such as Amazon Prime Video, HBO Max, and Netflix.
If nothing else, Chapek wasn't wrong when he said that Disney has "an embarrassment of riches in terms of the plethora of content we have coming from our creative engines."
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