MIVI is among the first Indian firms to start out manufacturing audio merchandise like Bluetooth audio system, headphones, TWS earbuds, and so on from scratch. That is necessary to focus on as most Indian manufacturers are merely white-labelling their merchandise that they import from China, Vietnam and different international locations.
The electronics model MIVI was based in 2015 by Viswanadh Kandula and Midhula Devabhaktuni. The identify MIVI was derived from their names itself– (MI)dhula and (VI)swanadh. The ‘MIVI couple’ left their jobs within the U.S. and got here again to India to start out up. Interestingly, the couple had no tech background once they began MIVI.
We obtained an unique alternative to go to the manufacturing facility of the electronics model MIVI in Hyderabad. MIVI is already manufacturing TWS earbuds, Bluetooth audio system, neckbands and different audio merchandise in India.
MIVI’s plant (Avishkaran Industries) in Hyderabad has over 1500 workers out of which 80% of the workforce is girls. Watch this video as Debashis Sarkar, Editor, News18 Tech takes across the MIVI facility in Hyderabad.
The model can be planning to launch its vary of smartwatches in India and MIVI is already manufacturing its smartwatch vary that can be launched quickly on the similar manufacturing facility.
MIVI began in India by promoting chargers within the nation and slowly moved into audio merchandise because of the market demand in India. Initially, MIVI, like different Indian manufacturers, have been sourcing their merchandise from China and bought them in India. However, very quickly they realised the significance of producing their very own merchandise. Being a small model, MIVI discovered it tough to get entry to tier 1 suppliers in China and managing product high quality grew to become a tough job.
Additionally learn: All people Advised Us Making In India Is Loopy, Now MNCs Need Us To Make Their Merchandise: MIVI Founders
“Once we mentioned the concept of creating merchandise in India, everyone advised us that we have been loopy. In reality, I used to be the primary particular person to name Viswanadh loopy! However quickly it was all about risking all of it for the higher good,” stated Midhula Devabhaktuni, co-founder and CMO at MIVI.
From getting 20-30 orders per day half a decade again, the model MIVI has now change into a outstanding participant within the audio phase in India.
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