Hyderabad-based equipment model MIVI has grow to be one of many first Indian firms to start out manufacturing audio merchandise like Bluetooth audio system, headphones, TWS earbuds, and so on from scratch. MIVI can also be planning to enterprise into the wearables market in India and might be among the many few to fabricate smartwatches in India as nicely.
The electronics model MIVI was based in 2015 by Viswanadh Kandula and Midhula Devabhaktuni. The ‘MIVI couple’ left their jobs within the U.S. and got here again to India to start out up.
MIVI founders Viswanadh Kandula and Midhula Devabhaktuni in an unique video interview with Debashis Sarkar of News18Tech shared MIVI’s ‘Make In India’ journey intimately.
MIVI began in India by promoting chargers within the nation and slowly moved into audio merchandise as a result of market demand in India. Initially, MIVI, like different Indian manufacturers, have been sourcing their merchandise from China and bought them in India. Nonetheless, very quickly they realised the significance of producing their very own merchandise. Being a small model, MIVI discovered it troublesome to get entry to tier 1 suppliers in China and managing product high quality grew to become a troublesome job.
“After we mentioned the thought of constructing merchandise in India, all people informed us that we have been loopy. In truth, I used to be the primary individual to name Viswanadh loopy! However quickly it was all about risking all of it for the better good,” mentioned Midhula Devabhaktuni, co-founder and CMO at MIVI.
From getting 20-30 orders per day half a decade again, the model MIVI has now grow to be a outstanding participant within the audio phase in India. MIVI’s plant (Avishkaran Industries) in Hyderabad has over 1500 staff out of which 80% of the workforce is ladies.
Whereas MIVI goals to develop its presence in throughout India from Tier 1 to Tier 2 and Tier 3 cities, one other key spotlight of its journey is that few international firms and a few of its Indian opponents at the moment are asking the founders as as to if the corporate will be capable to producer their merchandise at MIVI’s facility.
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